Absolut

Absolut Vodka is a premium Swedish vodka distilled from winter wheat in Åhus, Sweden. Launched in 1879, it is known for its iconic minimalist bottle design reflecting Swedish modern aesthetics and smooth, mellow taste with hints of grain and vanilla. The brand was acquired by Pernod Ricard in 2008 after previously being owned by Vin & Sprit.

Absolut became an iconic global brand in the late 20th century through innovative marketing campaigns featuring artistic bottle images paired with the "Absolut Perfection" tagline. It expanded into flavored vodkas starting with Absolut Citron in 1988. The brand associates itself with art, fashion, and culture through collaborations.

While facing competitors like Smirnoff and Grey Goose, Absolut maintains its position as a leading premium vodka brand. Its marketing now incorporates more digital and social media, highlighting its Swedish provenance and mixability in cocktails. Absolut has helped define the premium vodka category through smart branding and quality taste, with its bottle remaining an iconic symbol.