Absolut

Absolut Vodka 750ml

£22.64

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Absolut Vodka is a globally recognized brand of premium vodka produced in Sweden. Introduced in 1879 by Lars Olsson Smith, it is made from pure, locally sourced Swedish ingredients, including winter wheat sourced from around 450 local farms and the crystal-clear water of the country's own deep well in Åhus. Distilled hundreds of times using the continuous distillation process, which essentially removes all impurities, Absolut Vodka maintains exceptional quality and consistency.

The brand's iconic, clear-glass apothecary bottle pays homage to an 18th-century Swedish medicine bottle, setting it apart in its unique appearence. Absolut is also known for its innovative and creative marketing approach, which includes memorable print campaigns as well as partnerships with artists, reinforcing its premium and trendy image.

Despite being a globally distributed vodka, the Absolut brand maintains its deep connection to its Swedish roots by ensuring all of its production still takes place in its original town of Åhus, Sweden, where it employs and supports the local community. With the singular source approach, from harvesting ingredients to packaging, Absolut is able to control every aspect of production, ensuring sustainability and heights of product quality. The brand is also committed to reducing its environmental impact and embracing sustainable practices.

Size & Pricing

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Product Details

Volume	750ml
Proof	80
ABV	40%
Type	Vodka
Brand	Absolut
Country	Sweden

Tasting Notes

Absolut Vodka exhibits a clean, rich, and smooth taste with a subtle grainy character and hints of dried fruit.

About Brand

Absolut Vodka is a premium Swedish vodka distilled from winter wheat in Åhus, Sweden. Launched in 1879, it is known for its iconic minimalist bottle design reflecting Swedish modern aesthetics and smooth, mellow taste with hints of grain and vanilla. The brand was acquired by Pernod Ricard in 2008 after previously being owned by Vin & Sprit.

Absolut became an iconic global brand in the late 20th century through innovative marketing campaigns featuring artistic bottle images paired with the "Absolut Perfection" tagline. It expanded into flavored vodkas starting with Absolut Citron in 1988. The brand associates itself with art, fashion, and culture through collaborations.

While facing competitors like Smirnoff and Grey Goose, Absolut maintains its position as a leading premium vodka brand. Its marketing now incorporates more digital and social media, highlighting its Swedish provenance and mixability in cocktails. Absolut has helped define the premium vodka category through smart branding and quality taste, with its bottle remaining an iconic symbol.

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